Recently a friend of mine was asking about SEO and I had this to say…

@mr_flibble08 @thehodge and @yoast know their SEO but it is essentially 1 part semantic code to infinity parts link-building

A short time after that Joost de Valk (@yoast) replied with this…

@sanchothefat not entirely true, the “infinity” is actually defined by the level of competition.

I can certainly see his point but it left me thinking about whether I was really exaggerating or not. The fact is regardless of your competition you can always be building links to your site by keeping on top of activities such as adding valuable content, getting retweeted, blogged about and so on. If you keep this up even when your competition eventually make every effort to beat your search engine ranking they’ll always be a step behind.

PS. If anyone reading this is looking for an SEO expert I’d be remiss not to mention Erin Ryan over at JP74. Otherwise she’d give me a sound kicking.